Samsonova Galina (associate Professor, candidate of economic Sciences, associate Professor of advertising and public relations of the Federal state budgetary educational institution of higher professional education "Moscow state University of printing named after Ivan Fedorov")
Altunina Yulia Olegovna (candidate of economic Sciences, associate Professor of advertising and public relations of the Federal State Budgetary Educational institution of Higher Professional Education "Moscow state University of printing named after Ivan Fedorov")
Samsonov Mikhail Ivanovich (postgraduate of the Department of Economics and management of media business Federal State Budgetary Educational institution of Higher Professional Education "Moscow state University of printing named after Ivan Fedorov")
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The article says that today reinforced the need to enhance the stability of the financial management in the organizations of the media industry, due to the volatility of the external environment of operation. Identified key challenges of sustainable financial mechanism of the formation of media. To reduce the probability of occurrence and elimination of potential threats in the financial sector of the media industry of any organization should be introduced into the structure of the financial mechanism of the risk management system, which should be directed to the classification and systematization of all possible risks. The paper proposes the formation of a sustainable financial mechanism, which consists of six stages: 1. Analysis of Financial Relations: types and forms; 2. The choice of methods of management of financial resources; 3. Selection of methods of quantitative measurement of financial stability; 4. Establish relationship stability of the organization, depending on the external environment; 5. Establishment of appropriate financial mechanisms operating conditions; 6. Develop and implement a risk management system.
Keywords:media company, financial resources, risk management, financial crisis, financial management
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Citation link:
Samsonova G. , Altunina Y. O., Samsonov M. I. The problems of formation of the sustainable financial mechanism organization of the media industry in the conditions of volatility environment // Современная наука: актуальные проблемы теории и практики. Серия: ЭКОНОМИКА и ПРАВО. -2016. -№02. -С. 76-79 |
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