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The article is devoted to the tools of promotion on the Internet for goods and services. Particular attention is paid to contextual advertising as one of the most effective online promotion tools. It describes the nature and scope of the content. The novelty of the study is to evaluate the advantages and disadvantages of PPC advertising.
Now in Russian enterprises of restaurant and leisure and entertainment business are operational subdivisions for PR (public relations), including the tasks of which - the optimal media planning.
Media planning is an essential part of promotional activities of enterprises catering and leisure and entertainment business. The organization, which does not consider it necessary to coordinate the work with the media, she is often the object of planning, a means to achieve other people's goals. Accordingly, at the earliest stages of the manager must determine the structure of the work with the media and to "plan their work.
Today also changes not only the role, and media planning and methodology. There is a fairly strong opinion that this tool as contextual advertising is the fastest and most effective way of promotion and promotion of sites, and, therefore, in the field of Internet services.
With the pros and cons, contextual advertising really suitable only for relatively limited group of goods and services. Therefore, to build a company site promotion, relying on only one contextual advertising, it will be very short-sighted. But it may be regarded as an effective means of drawing attention to the site, which explains the relevance of the research topic.
Keywords:Internet, contextual advertising, targeting, keywords, search engine, click, online promotion.
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