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The dynamics of the exhibition activities as a separate instrument of marketing communications

Zhakipov Bauyrzhan   (AO “Narxoz University” (Almaty) )

At the present stage of development of the national economy for the industry extremely important is the question of expansion of existing national markets and expansion into new international markets. The article shows that any exhibition activity in its essence is an attempt to identify the structure and formation of exhibition settings if necessary isolate individual features for each individual exhibitions in order to improve the activities of individual companies.

Keywords:exhibition, marketing, communication, structure and activities.
 

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Citation link:
Zhakipov B. The dynamics of the exhibition activities as a separate instrument of marketing communications // Современная наука: актуальные проблемы теории и практики. Серия: ЭКОНОМИКА и ПРАВО. -2016. -№08. -С. 15-18
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