Kirill P. Vasenyov (independent researcher)
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the article considers the issues of identification and planning of strategic business areas focused on the competitive position of an enterprise: significance for strategic management, McKinsey concept, criteria and concepts of determination of strategically relevant product/market combinations, opportunities for operationalization of criteria, criteria of aggregation of product/market combinations into strategic business areas, planning logic. The author mentions the need for integration of planning of strategic business areas with development of competitive and infrastructural strategies
Keywords:strategic business area, strategic business unit, strategically relevant market, product/market combination, three-criteria Abel concept
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Read the full article …
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Citation link: Kirill P. V. External market environment segmentation focused on competitive market position of an enterprise in the course of strategic planning // Современная наука: актуальные проблемы теории и практики. Серия: ЭКОНОМИКА и ПРАВО. -2017. -№07. -С. 17-23 |
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