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Public participation in strategic planning as a basis for formation of marketing technologies in the territory

Kulikova Elena Sergeevna  (Candidate of Economic Sciences, Associate Professor, Ural State Economic University (Russia, Ekaterinburg))

This article examines the competitive regional development of territories through attracting and ensuring the active participation of one of the subjects of the territory-members of civil society in the formation of strategic alternatives, the formation of prerequisites for the development of marketing of the territory. Modern problems of management and competitive regional development are formed in the marketing of territories primarily in the interests of civil society as one of the subjects of marketing territorial space, which determines the effectiveness of the system and is actively lobbied by the legal field of the Russian Federation, as evidenced by the analytical layout within the legal framework. Modern legal trends clearly determine the need for civil society to participate in the formation of strategic marketing initiatives, in strategic planning, and therefore in the marketing context of territorial development and ensuring competitive regional development of territories in modern Russia.

Keywords:territorial marketing, strategic planning, legal field, civil society, territorial subjects, regional development.
 

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Citation link:
Kulikova E. S. Public participation in strategic planning as a basis for formation of marketing technologies in the territory // Современная наука: актуальные проблемы теории и практики. Серия: ЭКОНОМИКА и ПРАВО. -2018. -№04. -С. 46-50
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