Formation of effective strategy of organization through the value chain in the cheese industry

Galautdinova Victoriya V.

The value creation process has traditionally been seen as part of a business unit that acts as both a buyer and a manufacturer, and a developer, and a seller, and a service provider of its products. However, the growth of specialization, outsourcing, globalization has led to the fact that the value creation process has gone beyond just one enterprise and began to be organized within a group of legally independent enterprises included in the value chain. The result of effective interaction is a competitive consumer value for the end customer and society. Performing strategically important activities more efficiently than competitors is an important task in the value creation process. Industry analysis allows you to identify indicators, points of growth to achieve business efficiency. Importance The subject of the study is the construction of the value chain in the dairy cluster. Objectives Identification of modulators to achieve competitiveness in the industry Results Identification of regularities in the construction of value chains in the cheese industry. Conclusions and Relevance Identified the relationship between factors influencing the creation of a system of the value chain

Keywords:value chain, RCMI