Interdependence of the price and set of qualitative characteristics of the consulting services

Kravtsova Alina Vladimirovna

The Russian market of consulting services is a promising industry with high profitability, small entry barriers and extremely attractive for investment. These factors form the basis for accelerated development in the coming years. Among the most important factors for the sustainable development of the consulting services market in the era of globalization, there is a change in the focus of projects and the emergence of innovative types of consulting services. The article shows the interdependence of price and a set of quality characteristics in the consulting market. The model constructed as a result of the research shows that the guarantee of the comfort and efficiency of a consulting service is a significant part of its cost, while a service provided without such guarantees can be several times cheaper. The analysis also shows that non-price competition in the consulting services market prevails over price.

Keywords:consulting, management consulting, exogenous factors, financial and economic crisis, public sector, business environment