Marketing in the innovation sphere of Russia and China

Lysenko Alexander Vyacheslavovich, Glazunova Elena Zulfarovna

the Rapid economic growth of the past years has allowed Russia and China to become one of the key participants in the world economy. However, the economies of the countries are now in a difficult transition period: the previous models of development have exhausted themselves and need to be revised. Stimulating innovation seems to be the only way to "restart" growth and return to the path of sustainable development. From our point of view, the analysis of the ways of development of Russia and China will be a source of valuable information for economic policy makers. In addition, a detailed analysis of innovation infrastructure can be useful for companies seeking to enter the markets of these countries. This analysis will be the focus of this article.

Keywords:marketing, innovation, China, Russia economy