Gorokhova Polina Andreevna (specialist in educational and methodical work, St.Petersburg State Technological Institute)
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The article highlights the main trends that have determined the change in consumer behavior patterns. The importance of neuromarketing in modern conditions is substantiated. A review of the definitions of "neuromarketing". The author's understanding of neuromarketing is offered. The possibilities of neuromarketing application in the Internet are characterized.
Keywords:neuromarketing, Internet, methods, neuroscience
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Citation link: Gorokhova P. A. Directions of application of neuromarketing in promotion on the internet // Современная наука: актуальные проблемы теории и практики. Серия: ЭКОНОМИКА и ПРАВО. -2020. -№02. -С. 11-14 |
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