Directions of application of neuromarketing in promotion on the internet

Gorokhova Polina Andreevna

The article highlights the main trends that have determined the change in consumer behavior patterns. The importance of neuromarketing in modern conditions is substantiated. A review of the definitions of "neuromarketing". The author's understanding of neuromarketing is offered. The possibilities of neuromarketing application in the Internet are characterized.

Keywords:neuromarketing, Internet, methods, neuroscience