The role of innovative approaches to the selection of entrepreneurial structures as objects of investment

Ksenofontova Ekaterina Andreevna, Gulyaeva Olga Anatolievna

In order to select investment objects, heads of organizations use various methods and techniques. The most important selection criterion is the profitability of the organization. The article discusses ways to improve the activities of entrepreneurial structures for the necessary changes in the approaches to the formation of a functional business model of entrepreneurial actions. Increasing the level of efficiency of the organization is impossible without detailed planning of the production and sales activities of the organization and the involvement of the maximum number of employees in the process of improving activities to improve the customer-oriented processes of business structures. The article pays special attention to a set of measures for the development of regulations aimed at improving product quality, improving product properties, reducing costs, and reducing labor costs. The authors note that the effectiveness of the investment policy in the activities of entrepreneurial structures is impossible without high-quality regulation of business processes at all levels, without clear, clear standards that ensure maximum transparency and efficiency. Modern organizations should pay attention to monitoring statistics on indicators of the quality of personnel labor, customer-oriented processes, the profitability of the implementation of resources, promptly and flexibly carry out a set of measures to improve approaches to modernizing business processes, and develop the necessary programs for long-term digital strategic planning.

Keywords:investments, customer-oriented processes, profitability, entrepreneurial structures, business processes.