Transferring small business online: paving the way

Pracheva Natalia, Khvorostova Kseniya

The article is devoted to the economic aspects of the transfer of small businesses online. The feasibility of such decision has been confirmed last two years. The Internet is used mostly in Russian Federation. Moreover, the number of online shoppers is growing very fast for various reasons. However, the expectations of entrepreneurs regarding sales volumes are not always justified. How to avoid mistakes moving a business online? The author proposes an algorithm for a safe transferring. A competent choice of an online platform, targeted advertising, predictability and recognizability of posted materials are the most important components of a company's online promotion. The author claims that at present the implementation of an online transferring is possible with minimal cost and with minimal risk.

Keywords:Online business, Internet business, promotion, business, cost optimization.