Transformation of human’s values in informational society.

Balanov A. N.

The article is devoted to the aspects of human nature and the technologies' emerging in modern society impact on it, as well as the differences between a post-industrial society and an industrial society. The results of recent researches showed that the values of a present-day person are significantly different from the previous generations. And what was previously considered to be the standard, has now lost its meaning. For a person as a representative of the information society freedom in all its manifestations comes to the foreground. If earlier the employer when choosing a worker relied on the rationality of the future employee, now an important role is played by creativity, ability to work in team, communication skills and other qualities that have appeared in the new generation. It is impossible not to notice that in addition to the positive qualities of modern society there is a negative impact, too. Thus, the new “heroes” of the Internet by their risky actions, such as “catching” and “Deadly selfies”, which is dangerous not only for their lives, but also for the health of others. As a result, we can conclude that the change of moral values is both positive and negative. The study of human psychology is still a priority drift of science. People of the new and old generations have different moral values. For this reason, modern society has much to strive for and what to improve. Although it is difficult to predict the options for the development of society, there is still hope that the modern man with his new outlook and values will be able to overcome any negative impact.

Keywords:human nature, post-industrial society, moral values, rationality, freedom