Methods and methods for developing a new financial product

Trifanov S. E.

Modern financial institutions operate in conditions of fierce competition, which increases the objective need to expand their range of services. In addition, the development of new technologies, increasing the dependence of society on information innovation, determines the need for the development of increasingly new financial services. However, the delivery of new financial products to customers is a complex marketing process that is implemented by customer managers of banks. The article provides the author's methodology for developing a new financial product using the example of the product "investments for people with prospects." The problem of many financial institutions implementing investment projects is insufficient quality reporting to people of the effectiveness and safety of these products. However, having gathered a specific target audience, the client manager of the bank gets the opportunity to attract some of its representatives to this product, which will later become sources for expanding the client base in this direction. The share of this requires the effective development of the process of promoting each specific financial product, taking into account its specifics and capabilities.

Keywords:new product, financial services, investment, software, promotion.