Leonova Larisa Alexandrovna (Ph.D. Economics, departments of advertising assistant professor Graduate School of Printing and Media Technologies, St. Petersburg State University of Industrial Technology and Design)
Leonova Ameliya Alexandrovna (St. Petersburg State Electrotechnical University "LETI" named after V.I. Ulyanov, RF, St. Petersburg)
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The article evaluated publishing platforms. The preferences of real consumers when choosing electronic works are studied. The analysis of consumer requests for keywords using the capabilities of the Yandex browser was carried out. A comparative characteristic of samizdat services was made: Libstation, Proza.ru, Ridero, Magazine "Samizdat", Litmarket, ProdaMan, Zelluloza.ru, Libstation, Surgebook, Phantom Worlds. The market shares of self-publishing services have been determined. The level of popularity of requests for the content of works on the publishing platform LitRes has been studied. Conducted marketing research of the target market segment based on a survey. The preferences of real consumers are revealed. A comparative description of the conditions offered to authors by the leaders of samizdat on the Russian market - LitRes and Litmarket is given.
Keywords:publishing platform, target audience, demand, marketing research, survey, statistical analysis
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Citation link:
Leonova L. A., Leonova A. A. MARKETING RESEARCH OF MODERN PUBLISHING PLATFORMS OF RUSSIA // Современная наука: актуальные проблемы теории и практики. Серия: ЭКОНОМИКА и ПРАВО. -2023. -№06. -С. 44-49 DOI 10.37882/2223-2974.2023.06.37 |
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