MARKETING TECHNOLOGIES OF BRAND PROMOTION ON THE EXAMPLE OF NBA CLUBS

Divakov P.

Sports marketing in modern conditions of promotion occupies a special place and is of interest to researchers, scientists, marketers. In this regard, much attention is paid to the brand of sports clubs. This article will analyze the application of innovative marketing technologies on the example of the National Basketball Association (NBA). The work will consider such brand promotion tools as social networks, the creation of video content, as well as attracting famous athletes to the NBA, promotion with the help of bloggers as advertising about upcoming sporting events, the production and distribution of branded goods of the club. The result of the work is the conclusions about the need to use innovative marketing tools to promote the brand within the framework of NBA sports activities.

Keywords:NBA club, sport, brand, marketing technologies, promotion