THE SOCIO-CULTURAL ENVIRONMENT OF THE COUNTRY AS A SPECIAL ELEMENT OF ANALYSIS IN INTERNATIONAL BUSINESS

Ason T.

Culture includes a whole set of social norms that shape human behavior. The article examines the main elements of culture using the example of three countries, such as China, the United Arab Emirates and Austria. The author identified the impact of cultural differences on doing international business, and also identified the need to analyze these elements for successful communication between different countries.

Keywords:socio-cultural environment, China, UAE, Austria, elements of culture, behavior, international business