PROBLEMS OF EVALUATING EFFECTIVENESS NON-COMMERCIAL MARKETING

Efremova Yulia, Koryagina Inga, Vorobyev Dmitry

Non-commercial projects in the modern conditions of Russia's development are of great importance for mobilizing the intellectual component of the country's population. This is important for creating a creative mood of the public with the help of non-profit projects, building public opinion in line with the development of the country. For non-profit organizations, a number of problems are obvious related to evaluating effectiveness in order to better understand the results of their activities. The article describes these problems faced by non-profit organizations in the implementation of their projects, as well as their classification.

Keywords:Non-profit organization, non-profit marketing, efficiency, target audience, service sector, segmentation