MODERN MARKETING COMMUNICATIONS IN THE CONTEXT OF DIGITALIZATION

Grigoryants Igor Alexandrovich, Vorobeva Alla Victorovna, Koryagina Inga

In the complex, dynamic conditions of market management at the present time, the issue of the communicative component of the organization with its consumers has long acquired another side, which has firmly entered the life of an economic entity with the advent of Internet marketing. With the development of Internet technologies and taking into account the realities of today, when we are already talking about the digitalization of many aspects of society, both producers (sellers) and the consumer audience, the communicative component in the producer-consumer relationship has reached a new level of the concept of relationship marketing – digital and denser.

Keywords:Marketing, communications, digitalization, strategy, management, artificial intelligence