ANALYSING THE DEVELOPMENT OF THE INTEGRATION OF CHINA'S ‘ICE AND SNOW’ ECONOMY INTO SOCIAL-MARKET RELATIONS

Li Changzhu, Sun He

The purpose of the article is to analyse the development of integration of the winter tourism system of the People's Republic of China into social-market relations. The content of the interpretation of the concept of ‘winter tourism system integration’ is revealed, the total revenue volumes of the winter entertainment industry in China and the volumes of tourist flows movement for the period of 2019/2023 seasons are revealed. The factors of tourism flow movement formation and the concept of integration of China's ‘ice and snow’ economy into the social and market relations are identified. It is concluded that the value chain of the Chinese snow and ice industry is continuously expanding, and its important link is winter tourism, the development of which relies on the measures of state political and economic sectoral support.

Keywords:winter tourism, integration, social-market relations, tourist flows, tourism industry income, economy, development factors, infrastructure