DIGITAL TECHNOLOGIES AS INNOVATIVE TRENDS IN ORGANIZATION MANAGEMENT

Zhdanov Mikhail Viktorovich

The article considers digital technologies as innovative trends in the management of an organization. It is established that the most important role in the innovative component of digital technologies in management is played by the quality criterion. At the same time, today there are certain scientific and methodological problems that limit the possibility of its objective consideration in assessing the effectiveness of management. The peculiarities of digital technologies, as well as the industry quality management system, lead to the fact that one of the most difficult problems that arises in the process of assessing the impact of quality on the level of competitiveness of digital technologies is the selection and justification of the composition of individual indicators, as well as methods for determining formalized expressions of their quantitative assessment.

Keywords:digital technologies, management, efficiency, quality, system, competitiveness, indicator