DEVELOPING THE CONCEPT OF SUSTAINABLE BUSINESS DEVELOPMENT AMIDST THE VOLATILITY OF THE EXTERNAL ENVIRONMENT

Zolotukhin Daniil Vitalievich

Companies are the largest and most influential group of market agents, which realize most of the functions of distribution and consumption of resources. In this regard, they, on the one hand, have a significant impact on the environment, and on the other hand, each individual entity is exposed to a large number of external factors. A sustainable business model can be a liquid response to the challenges of the external environment, which in the current conditions of increased volatility of the system becomes vital. Thus, it is of research interest to analyze the content of the concept of “sustainable business development”. The article analyzes the history and evolution of the concept of sustainable development. The key elements of sustainable business development are highlighted. The author's approach to the interpretation of the concept of “sustainable business development” is proposed.

Keywords:innovation potential, Triple Bottom Line, sustainable business development, economic growth.