THE ROLE OF SOCIAL NETWORKS IN THE FORMATION OF MODERN SOCIAL CULTURE

Skopa V. A.

The article examines the problem of the active use of social networks in the modern communication space, which results in a change in the channels and level of perception of information, which predetermines the development of modern social culture. Changes in communication approaches under the influence of social networks are a global process affecting a wide variety of aspects of social interaction. Social networks reduce cultural barriers and facilitate interaction between representatives of different cultures and nationalities. Social networks not only reflect modern socio-cultural and economic trends, but also actively shape them, playing a key role in the development of modern social culture.

Keywords:media, society, cultural practice, man, digitalization, social culture.