SYSTEMATIZATION OF DATA FOR THE DEVELOPMENT OF A MODEL FOR PREDICTING BEHAVIORAL PATTERNS OF THE AUDIENCE OF INTERNET RESOURCES

Buhonov Dmitry Olegovich

Modern Internet resources strive to optimize user experience to attract and retain audiences. Therefore, visitor behavioral data is a valuable source of information. Their analysis allows us to understand the preferences and needs of users, which can then be used as a basis for various research and development of software solutions. The work proposes the use of a mathematical model based on the results of an analysis of behavioral factors of users of a large media resource to optimize its operation.

Keywords:Behavioral data, statistical data, Information technology, CTR, headlines, website optimization