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Hotel Chain Product Creation in Terms of External Trade Markets' Globalization and Internalization

Morozova Marina Alexandrovna  (Doctor of Economic Science , Head of Hospitality and Cross-Cultural Communication Department of Saint- Petersburg State University of Economics, professor of Chair of Commerce and International Business, St. Petersburg State University of Economics and Trade, St. Petersburg)

The article reviews issues of hotel chain product creation, peculiarities of its promotion and sales on different market types in terms of external trade markets’ globalization and internalization.

Keywords:chain hotel product, globalization, internationalization, external trade markets.
 

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Citation link:
Morozova M. A. Hotel Chain Product Creation in Terms of External Trade Markets' Globalization and Internalization // Современная наука: актуальные проблемы теории и практики. Серия: ЭКОНОМИКА и ПРАВО. -2013. -№12. -С. 81-84
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