Globalization and mechanisms of cultural expansion

Mezentsev E., Vladimirova N.

In the article indoctrination and euphemism is considered a mechanisms of cultural expansion in the context of globalization and elements of waging information wars. Tolerance is a condition, which is make mechanism activity. Overton window is manipulative technology, which can lead to loosing not only national and cultural identity, but human in human beings.

Keywords:globalization, tolerance, cultural expansion, Window Overton, indoctrination, euphemism.