The philosophy of the new identity: from kidulds to singletons

Makovetskaya Elena Nikolayevna

the article attempts to find out the socio-cultural and ontological basis of emergence of such new forms of identity as «kidult» and «singleton». The author considers the reasons of mass distribution and popularity of new life styles of the modern person, and also, process of transformation of ways of social identification of the person.

Keywords:identity, kidult, singleton, Peter pan syndrome, social infantilism, juvenilization, the prolongation of childhood, the cult of youth, life style.