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Determinants of the cultural process: multiculturalism and mass culture

Petrov Igor F.  (Academy of marketing and socially-information technologies, Krasnodar )

Petrova Sophia I.  (Academy of marketing and socially-information technologies, Krasnodar)

The article is devoted to the analysis of cultural processes taking place in the world, manifested in the diffusion of culture, contributing to the dynamic processes of formation of a single world community. The possibility of mass movements of ethnic groups creates conditions for new combinations of cultures. This is a global process. It is shown that the process of expanding the geographical boundaries of post-national multiculturalism coincides with the modernization and strengthening of the promotion of mass culture in the cultural and historical space. And although today there is a formation of "world civilization" with an obvious predominance of mass culture, nevertheless, it is premature to talk about "world culture" as a whole unified concept. The intensive national dialogue of cultures and interaction continues.

Keywords:culture, cultural processes, dynamics, dynamics of culture, multiculturalism, mass culture, society, civilization.

 

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Citation link:
Petrov I. F., Petrova S. I. Determinants of the cultural process: multiculturalism and mass culture // Современная наука: актуальные проблемы теории и практики. Серия: Познание. -2019. -№07. -С. 10-13
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