Socio-psychological mechanisms of hypnotic manipulation of the consciousness of the masses in the media space through the sale of goods

Manukyan A. M.

The purpose of the article is to determine the main directions of hypnotic manipulation of people's minds through exposure to them through neuromarketing. Research objectives: to characterize the concepts of neuromarketing, hypnotic manipulation of mass consciousness; to analyze the manipulation of neuromarketing to influence the mind of the buyer; to identify the features of neuromarketing technology used to promote products by specialists in the field of marketing and merchandising; to describe the main ways of hypnotic manipulation of the minds of customers in modern conditions. To solve the problems in the article, such research methods are used as: observation, analysis, synthesis, description. The hypothesis of the study lies in the fact that today there are effective methods of hypnotic manipulation of the minds of customers, allowing you to enter people in the so-called trance state, under the influence of which a person acquires a particular product. The results of the study consist in the fact that the basic socio-psychological mechanisms of hypnotic manipulation of the consciousness of the masses used in neuromarketing have been established and described.

Keywords:aromamarketing, the limbic system, manipulation, neuromarketing, a consciousness, a supermarket