Competitiveness of the Russian educational market from the perspective of comparative cultural studies

Zavyalova N.

The article is a discussion about the current state of the international educational market. In the framework of the article, the author raises an important question about how to increase the attractiveness of the Russian educational space for students from China. The author analyzes the stated problems in the diachronic and synchronous aspects. The focus of the description is on the traditions of cultural and educational exchanges between Russia and China, laid down in the past. In order to improve the educational situation, the author recommends the method of comparing Russian proverbs and sayings with Chinese proverbs and sayings at the classes of Russian as a foreign language. The author concludes that the most important thing for every Chinese is national art. Examples from the plots of the Beijing opera, the masterpieces of Chinese painting in comparison with Russian similar cultural phenomena can significantly revitalize the educational atmosphere, contribute to the establishment of trusting relations between the teacher and students.

Keywords:culture, cultural studies, China, Russia, communication, education, competence.