Art management: a crossapproach to the socio-cultural concept and business profitability

Rodionova Darya Gennadievna, Mindlin Yurii Borisovich

The article analyzes the features of management functioning in the sphere of culture and art. The specifics enable cross-approach between theory and practice of management (from the standpoint of the commercialization of art projects) and modern art (development of sense of beauty and education high feelings among fans). The author pays special attention to the analysis of the entrepreneurial aspect (a successful promotion can make even a very mediocre phenomenon an event, and Vice versa). The author justifies the need for specialists in the art sphere to use deep knowledge not only in the field of Economics and project management, but also in the field of the history of domestic and foreign culture, as well as a General high level of erudition and culture. Aesthetic education, extensive knowledge and appropriate education allow you to take into account not only financial, but also social results of your professional activities.

Keywords:art, art management, commercialization of art, socio-cultural space, social function of art.