Effect of electronic media on the socio-cultural space of the region

Derevtzova Elena

The article discusses the features of the influence of electronic media on the socio-cultural space of the region. In the information society, electronic mass media, freed from circulation and distributors, were able to virtually unite an infinite number of readers and subscribers, as well as technically unlimited impact on the processes in the socio-cultural space. Against this background, in the Kemerovo region, as in Russia as a whole, the development of mechanisms that ensure the socio-cultural representation and maintenance of the system of norms and values does not follow regional, but rather global trends. The general desire of mass culture to integrate into the mainstream - the western cultural space, is less and less leading to conflicts with tradition, mentality, lifestyle and spiritual attitudes, which are already mainly adjusted to global cultural influences.

Keywords:mass media, socio-cultural environment, socio-cultural space.