On the compatibility of the principles of surveillance capitalism with the foundations of a democratic society

Klimovich Alexander Pavlovich

This article analyzes the term of surveillance capitalism proposed by S. Zuboff, and provides a brief description of the causes of the phenomenon indicated by this term. The principles of surveillance capitalism are considered, the mechanisms underlying its basic functioning are examined. The contradictions between the principles of surveillance capitalism and the foundations of a democratic social order are revealed. The procedure of transition from the technique of surveillance and collection of behavioral information to the technique of manipulating social behavior is considered. The topic of the concentration of knowledge and the related emergence of a new type of power - instrumental power is highlighted. The issue of the spread of discursive practices and the influence on them of the processes associated with the development of surveillance capitalism is considered. The main directions of counteraction to the negative effects associated with the onset of the era of surveillance capitalism are presented.

Keywords:Surveillance capitalism, behavioral surplus value, instrumental power, big data, artificial intelligence, discursive practices.