Consumption of culture in the modern context

Petrova Sophia I.

New needs that are formed in society are the cause of social and cultural transformations. Responding to these new needs, society can move to a more advanced development. The article shows that the postmodern world does not trade in goods, but in signs and styles. Postmodern culture is extremely diverse, blurring the boundaries between the mass and the elite. Symbolic qualities of the product are beginning to prevail, including in production and design. The consumption of culture is, first of all, the consumption of signs and symbols, since things and values have not only use, market, exchange, but also symbolic value. Things can transmit information, be its bearers, and denote social qualities. They become not only an object of satisfaction of needs, but also a symbol that demonstrates the social significance of its owner.

Keywords:culture, needs, society, consumption, values, postmodern, symbols.