“Creative class” in the section of R. Florida: product of innovative economy

Krivovyaz Natalia Victorovna

The axial direction of evolution turned out to be determined by theoretical knowledge – it took priority positions, transforming status features, nature and character power and management. Large-scale application of knowledge turned the Western economy into an innovative economy, power has lost its potential, direct violence has been replaced by its hidden forms, and power based on wealth and strength has given way to the power of knowledge. In the conditions of development of an innovative economy, creativity becomes a product. Various authors were concerned about this issue, their approaches were different and the interpretation of the concept of “creative class” given by R. Florida was also considered in a different context by P. Drucker and J. Schumpeter. The approaches presented by the authors reinforce interpretations of a cognitive society permeated by the ethos of creativity, suggesting that building a knowledge economy without using the potential of the creative is impossible.

Keywords:creative class, fund, creativity, creative ethos, cognitive society, creative personality