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The challenge of professional identity in organizations undoubtedly places the human future at the center of the consequences of hypercompetitiveness. This is due to the fact that the pressure on the individual is increasing in organizations, but primarily because the generations entering the labor market are not ready to sacrifice their “I” on the altar of this hypercompetitiveness. ... At least not without reason or support. That is why, for the sake of understanding and explaining reality, we propose to focus on this study of identity building, examining it in an area subject to strong ethical, financial, social and human pressure and image - the banking sector. The manager and HR department will eventually find light in the field, the response to the observed behavior. That is why we decided to first reveal, not in an exhaustive way, but as clearly as possible, so rich is the literature on this subject, the concept of professional identity in its human structure, within its framework. work, then in interaction with the various vectors that carry it. A research survey in the form of a questionnaire will reveal the interaction of the company / individual in building this identity and identify the key points that contribute to improving the quality of a person's work.
Keywords:professional identity, organization, human construction, society, personality construction.
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