Basic theoretical approaches to studying book culture

Asfandiyarova Al'fiya R.

Interest in the study of trends in the development of book culture in the scientific community has been growing in recent years. The digitalization of reading is changing the vector of development of modern book culture. Understanding the perspectives of this movement is important, but it is impossible without attention to the history of the study of the issue. The purpose of the article was to determine the main conceptual approaches to the study of book culture, which became the forerunners of those modern studies that are actively conducted in science today. The author used methods of analysis and critical assessment of sources, identified and systematized the main approaches to the study of book culture, knowledge about which is already available in science. Understanding them can become the foundation for the formation of a new methodological toolkit and a theoretical approach that will allow us to study the current state of book culture and identify trends for possible future transformations.

Keywords:book culture; book; book business; culture; scientific approach.