Networked creativity as a new type of culture

Skopa V. A.

Based on the studied material, the article attempts to reveal network creativity as a new type of culture. The theory of the information society, based on the realization that today we are dealing with a qualitatively new communicative environment, seems to be fundamental in the context of the problematics. Based on the concept of Three Waves by E. Toffler, post-industrial society by D. Bell, the fourth information revolution by M. McLuen and the information society by M. Castells, the key features of the culture of the new time are highlighted. It was determined that the variety and unlimited choice (viewing, studying, cognition), which the Internet offers today, have determined the clip-like culture of the information society.

Keywords:culture, post-industrial society, network creativity, modernization, content.