Modern forms of holding corporate events in a business organization

Kiryanova Olga Aleksandrovna

The author of the article discusses the modern forms of holding corporate events in a business organization. The main focus is on the description of the goals, tasks, and functions of corporate events, the concept of "event" is disclosed and the features of the activity of an event agency for organizing corporate events for a business organization are considered. The author concludes that a well-thought-out system of organizing and conducting corporate events plays an important role in the process of cultivating corporate values, in forming loyalty and trust of employees to the management of a business organization, increasing motivation and satisfaction from working in a business organization, and uniting employees for effective and efficient activities of a business organization.

Keywords:corporate culture; corporate event; corporate event goals; event agency.