Coaching: a brief history and opportunities

Machukha Alexander Mikhailovich, Vasilyeva Olga Semyonovna

The article analyzes coaching as a phenomenon that not only acts as a new direction of psychological counseling, actively using modern psychotechnology’s focused on the effective achievement of the intended goals, but also a phenomenon that has received wide application, going beyond counseling, combining the concepts of various psychological schools and directions in a single content. The study reveals the distinctive features of coaching in the context of helping a person to solve their own problems, as well as presents opportunities for building individual trajectories of human development through coaching. Deep analysis presented in the information sources data allowed to identify the possibility of coaching in the organization of subject-subject interaction profiling of active position of the learner, presenting it in an innovative mentoring, contributing to develop a person's own position in life, goals, objectives and plans with partnerships in the provision of the right of choice in making decisions and in terms of acceptance of responsibility for the choice. The study focuses on the consideration of the basis of the specifics of organizational coaching, which provides an opportunity to create a new system of non-financial motivation of personnel. The results of the study can be useful for specialists in various fields and spheres of human life.

Keywords:coaching, opportunities, importance of application, the same content, concepts, personality.