Corporate culture of the company’s employees in the field of logistics in the context of the COVID-2019 pandemic

Devletov Oleg Usmanovich, Gvozdeva Kristina Igorevna, Sazbandyan Tamara Valeryevna

The descriptive analysis of changes in the logistics services market caused by the global pandemic, carried out in the article, allowed us to establish trends that will determine the activities of logistics companies in the future with an uncertain temporal framework, as well as in the post-pandemic period. It is shown that such changes require an adequate transformation of the corporate culture of employees, which has a significant impact on the stability and consistency of the functioning of the enterprise in rapidly changing market requirements. It is determined that reengineering is an effective tool for the development of corporate culture, taking into account the transformational changes in the logistics sector. The expediency of using D. Denison's model for diagnosing the condition and carrying out the procedure of reengineering the corporate culture of employees of logistics companies is substantiated. It is shown that in the conditions of the pandemic, the corporate culture has significantly expanded its external horizon of business communications and now reflects not only the ethics /professionalism /quality service of employees towards customers, but also corporate social responsibility. The concept called «Compliance» is revealed, which integrates the corporate culture, as well as the ethics of internal and external business communications.

Keywords:logistics company; corporate culture; COVID-2019 pandemic; reengineering; business communications; corporate social responsibility.