The philosophy of Tik- Tok as a new discourse of medialogy

Bozhedarov Dmitry Aleksandrovich, Kalikanova Oksana Igorevna

The formation of the network telecommunications space is happening rapidly. For this process, geographical and temporal indicators do not play any role. And, what is most important for assessing the functioning of network communication – its "activists" practically do not experience any institutional restrictions. Accordingly, the idea of social, ethical and aesthetic norms is formed under the pressure of the mechanisms of formation of the image of the personality of the network actor. • One of the most striking manifestations of the network media communication space is Tik Tok. This application combines the functionality of Instagram and Snapchat, which are popular all over the world. The main task and opportunity in this social network is to create videos. Basically, videos are clips, sketches, or reactions to trends. It is also possible to conduct live broadcasts. Tik Tok first appeared in China in 2016.

Keywords:Media communication, media space, network communication, trend, clip, sketch.