Methods for evaluating the corporate culture of an organization

Kurbatskaya Tatyana Borisovna, Vysotskaya Natalia Vladimirovna, Kurbatsky Nikita Vladimirovich, Gamirullina Anastasia Sergeevna

It is impossible to effectively manage a modern organization without taking into account the peculiarities of its corporate culture. Corporate culture is the rules of behavior recognized in a particular organization (values; social, communicative and moral norms; rituals; corporate identity) and management rules (organizational structure, communications, personnel policy). The corporate culture serves as the foundation for interaction between employees in the process of achieving the established goals of the organization, helping management to fulfill the mission of the organization. The influence of corporate culture covers the entire organization and is an essential element of its activities, which forms its unique image. A positive effect from the influence of corporate culture is achieved only when it is supported by the majority of employees, not only in words, but also in deeds. That is why the formation of the correct corporate culture of the organization is necessary for its functioning and correct development.

Keywords:diagnostics, corporation, corporate culture, organization, efficiency, methods, methods for assessing corporate culture, research, characteristics of methods for diagnosing the corporate culture of an organization.