Visual component of organizational culture: comparative psychological analysis

Byundyugova T. V.

the paper contains the results of a study of the organizational culture of enterprises. The article considers the idea of the visual component of organizational culture as a key factor in analyzing the possibilities of its transformation, since it is reflected in the internal consciousness of employees and management, has a pronounced affective content, which contributes to a more complete and conscious acceptance of organizational culture. The purpose of the study is to compare the types of culture in an organization by the criterion of the severity of the visual component, to study the ideas of ideal and real culture, taking into account the personal parameters of employees. Research objectives: to select methods for measuring different components of culture in an organization for comparative analysis; to measure the components of culture in organizations with different severity of the visual component within its translation (symbols, images, infographics). The main idea is related to the fact that the level of acceptance and division of organizational culture is related to the number of visual components in its design and translation, which are understandable to employees and coincide with their values, meanings and ideas. It was revealed that respondents with different levels of coincidence of ideas about the existing and preferred culture have different levels of loyalty and social trust, which affects the effectiveness of the introduction of a new organizational culture. Of great importance is the assessment of the cognitive construct "culture in my organization", which is part of the inner world of the individual, containing values, norms and rules related to behavior in the organization and in work processes.

Keywords:organizational culture, values, cognitive construct, visual components of culture, values, semantic content of culture.