Manipulative technologies in modern advertising: pro et contra

Pisarevskaya N. S.

One of the aspects of modern social life can be considered advertising, through which consumers are informed about goods and services and included in the interaction based on consumerism. To more effectively influence the audience, manipulative technologies are often used, which ensure the inclusion of people in the acquisition processes and at the same time correct their picture of the world.

Keywords:manipulation, manipulative technologies, advertising, mass media, mass society.