New management strategies in sociocultural institutions

Kalita Svetlana Pavlovna, Sofina Anastasia Igorevna, Kumykova Svetlana Alexandrovna, Bukina Valeria Ivanovna, Uziumova Aleksandra Vitalievna

In the framework of this scientific paper the evolution of socio-cultural institutions management strategies is considering. Under the socio-cultural institutions are assumed museums and galleries. During the study are revealed key challenges for creative industry and the range of possible solutions is determined. The authors of current scientific paper analyze the place of modern methods of interaction with public and ways to attract new target audiences to museums and galleries.

Keywords:socio-cultural institutions; museum; gallery; management; participatory museum; Night of Museums; creative industry.