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This article is devoted to the study of the features of the psychological perception of information, which is characterized as ambiguous. The paper draws attention to the main terminological concepts ("information", "multiple-valued information", "psychological perception"). The author reveals the features of the psychological perception of ambiguous information in the context of its verbal and non-verbal components. The article presents the process of perceiving multi-valued verbal codes, which consists of several necessary stages: the recognition stage (visual and / or auditory), the sensory stage and the perceptual stage. The author notes that it is at the stage of perceptual actions that the recipient correlates the meaning of the verbal sign with the data from his cognitive experience, which gives rise to the process of association, identification with the perceptual standard. The process of perceiving non-verbal ambiguous information seems to be more difficult. Here the characteristic of the stimulus source is most updated, and the cognitive experience of the recipient also matters. On the basis of what is seen or heard in the mind of a person, the associative image of the object is built, the “leading” semantics is singled out, which manifests itself at the level of consciousness. Lexico-semantic processes, including term-forming ones, are largely associated with national-specific features of the meanings of words, the nature of which is based on primary interpersonal interactions and its socio-cultural generalization within the framework of accepted social categories.
Keywords:information, multi-valued information, perception, verbal means, non-verbal means, perceptual standard, mechanisms of psychological perception, consciousness.
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