COMMUNICATIVE SIGNS OF OWNERSHIP NOTIFICATION IN THE ETHNOCULTURE OF THE PEOPLES OF KABARDINO-BALKARIA

Galimova Naila Vagizovna

The choice of the topic is due to the significance of the modern science of research of communicative phenomena, which gives us the opportunity to consider some significant systems of ownership notification that exist in the traditions of the peoples of Kabardino-Balkaria. The subject of the study declared separate aspects of the communicative structures of ethnic sub-use in the traditional culture of Kabardino-Balkaria. As part of the work, the results of the analysis of the graphic originality of the iconic-communicative identifiers existing in socio-cultural practices of Kabardino-Balkarian ethnic groups were set out. The theoretical and methodological base of the study is the historical and cultural approach in the analysis of the traditional culture and the concept of a typological paradigm to comprehend the structures of communicative sign forms. In the course of the work, the specifics of the graphic modeling of generic signs-tamga, bookmark-ex-literis, in the context of the representation of the ethnography of the iconic use of the existing Kabardino-Balkaria peoples, were identified and theoretically substantiated.

Keywords:communicative signs, sign formations, visual identifier, tamgi, owner's notification, book sign, ex-libris, ethnoculture of kabardians and balkars.