“IPPOLIT BEDROSOVICH” AND MILOSLAVSKY’S DEEPFAKE AVATAR: “SOVIETNESS” AS A COMPONENT OF THE NATIONAL MEDIA AGENDA

Lipitskaya Valentina Mikhailovna

Analyzing two notable examples of the national media agenda, the author discusses the models of socio-cultural processing of the Soviet by modern public consciousness. It is revealed that for three decades of modern (Post-Perestroika) history, the discourse of film, television and screen arts has been largely taken up with the search for fresh forms of quoting and transcibing Soviet decorum, plot and image systems. Using the example of the parody film “Self-Irony…”, it was found that even banter can become a particular way of reactaulizing a significant “donor” potential of Soviet culture. The author's concept of "Soviet subpersonality" is explicated: due to the totality of the Soviet as a text, at the level of individual psychology, a resident of the post-Soviet space shows not only Childish, Parental, Adult subpersonalities (E. Bern), but also a Soviet one, revealing adherence to relevant values, practices, aesthetic patterns.

Keywords:Soviet, Soviet studies, media agenda, public consciousness, sovstalgia, recycling, Soviet subpersonality