THE INFLUENCE OF DIGITAL MEDIA TECHNOLOGIES ON THE NATURE OF MUSEUM ACTIVITIES

Zheng Xiang, Nazarov Yury Vladimirovich

With the continuous development of technology, the information concept is also constantly updated, "human-centered, with a focus on humanized design, with a focus on visitor experience." Information has become the focus of display activities, people are trying to satisfy the demand for information through various broadcast channels containing dynamic images and having a variety of sensual content that is absent in traditional museum activities. The era of digital media technologies has reshaped the media themselves and created a unique kind of information distribution, and the activity of displaying content has also undergone significant changes.

Keywords:digital media technologies, museum, digital exhibit, viewer perception, viewer experience