THE ROLE OF DIGITAL TECHNOLOGIES IN MODERN CINEMATIC ART

Stoichkov Krasimir Panev

The article discusses the role and importance of digital technologies. It is noted that the introduction of digital technologies in cinematography has led to significant changes in the process of filming, post-production and distribution of films. The manufacturability of the creative process of creating films is increasing, productivity is increasing, changes are taking place that contribute to the possible redistribution of labor of low-skilled personnel, the cost of costs is becoming cheaper, especially in the long term, despite the increased costs at the initial stage for the purchase of high-quality equipment and the need to train personnel in order to achieve their necessary skills and competencies in working with expensive digital equipment. It is concluded that the artistic language that reflects the spirit of our time will be shaped through constant research, experimentation and interaction between artists and digital technologies.

Keywords:cinematography, film, film art, digitalization, virtual characters, visual effects, image quality, sound design, shooting